The Parent Centre: Empowering Parents for 40 Years
The Parent Centre empowers parents to raise resilient children through 40 years of world-class positive parenting and child management programs and workshops. A registered non-profit, we collaborate with like-minded organizations.
How it all started
The Parent Centre was established 40 years ago as a project of the Cape Town Child Welfare Society. The Centre was started as a primary prevention project to reduce the incidence of child abuse through the promotion of positive parenting and effective child management practices that would enhance the well-being and self-esteem of parents and children.
The project grew into a branch of the Cape Town Child Welfare Society. In 1997, it became an independent, registered non-profit organisation (NPO). For the last 40 years, The Parent Centre has been promoting positive parenting through different programmes and workshops. We collaborate with like-minded individuals and organisations to help parents raise resilient and well-balanced children.
Our guiding principles
Our values drive what we do, how we do it, and who we do it with.
We are people centric — partnerships are at the heart of what we do. By collaborating with government institutions, professionals, non-profits, educational institutions, philanthropists, and other organisations, we leverage our expertise and resources to achieve greater impact.
We are prudent — our sound financial management principles have enabled us to sustain our organisation for 40 years, even during very trying times. Our long-term funding partnerships bear testament to the level of trust our funders and donors have in The Parent Centre.
We are inclusive — we provide a service that is impartial, fair, and without bias, striving to solve issues for the betterment of the child.
Our mission
Our mission is to ensure parents, caregivers, young people, and children get the support they need when they need it. We aim to:
- Empower parents and caregivers with effective, healthy parenting skills, to help children reach their full potential
- Facilitate the safety and emotional development of the child from conception to early adulthood
- Promote involved and nurturing motherhood and fatherhood
- Promote the well-being and self-esteem of parents/caregivers
- Prevent child abuse, victimisation, and neglect
- Contribute to the prevention of teenage pregnancy, substance abuse, and HIV/AIDS
- Enhance the child’s capacity to be a resilient, caring, and creative member of society
- Encourage the establishment of a loving, nurturing environment that strengthens the family and society
Our vision
Our vision is to build a world where no parent or caregiver, young person, or child feels
alone, and can get the assistance and support they need when they need it.